T-shirt, hoodie, cap and tote bag in 100% cotton with embroidered DG logo | Available via the DG Store and selected Universal Music Stores worldwide

For more than 125 years Deutsche Grammophon has shaped the way generations connect with music. Inspired by the label’s iconic visual identity, THE BLUE LINE extends this cultural legacy beyond listening and into everyday life. Created for people who see music as part of their identity, the collection translates DG’s commitment to craftsmanship, detail and timeless quality into a contemporary wardrobe.

Inspired by the renowned DG tulip logo, THE BLUE LINE translates Deutsche Grammophon’s musical heritage into a refined contemporary wardrobe. The collection includes T-shirts, hoodies, caps and tote bags made from 100% cotton and finished with premium embroidery.

Across streaming platforms around the world, the Yellow Label serves as a trusted musical compass. The subtle reference to DG’s visual identity becomes an expression of this connection – a global community united by a shared love of music.